So you want to change the world: Here’s one central way to think differently (it’s got little to do with bamboo)

People who change the world think differently. It boils down to this:


Two very abstract words. Let me explain.

People who do something that’s different to the mainstream – and dedicating yourself fully to making a positive difference in the world is still far from the mainstream, sadly – tend to have a strong imagination. For them, “the world that could be” is as real as “the world that is”.

So if they’re thinking about “should I quit my job to start this organisation I want to build?” or “should I leave Philadelphia, go somewhere people don’t have access to clean drinking water and come up with new ideas on how to solve that problem?”, they don’t only ask themselves “what am I going to miss if I do it?”, but also “what am I going to miss if I don’t do it?”.

They constantly evaluate the trade-off between sticking to the status quo and changing it. For them, changing it has as much validity as sticking to it, even though changing it usually means that the situation is going to get worse, initially. That’s why most people tend to be biased around sticking to stuff.

“You see, it gets worse, didn’t I tell you?”

When we got the angel investment for soulbottles last summer, I immediately packed my stuff and moved from Vienna to Berlin, exactly for this reason. My co-founder Paul stayed in Vienna, exactly for the other reason. That’s why we had a lot of heated arguments around this, sometimes productive, sometimes not so productive.

The pain of change is usually going to be bigger, the longer you put the change off. So I tend to getting it over with quickly.

But I’m not saying one is better than the other. I cannot count the times Paul saved my ass when he talked me out of taking a risk too big. It works beautifully when you have a balance between the two.

What different, smarter way of seeing your work are you going to miss out on, if you don’t read this interesting book, but continue to work on urgent, but maybe not that important things? Could this save you at least double the time it takes me to read it? Could it make you much more effective in bringing about a positive difference? (If yes, then hell yeah, read this book, as soon as possible!)

What amount of personal and professional growth are you going to miss out on if you continue studying just for the diploma, even though it bores you to death, and you learn very few things I find valuable?

By the way: Don’t worry if you don’t have that mindset yet. It doesn’t mean you’re not “cut out” to be social entrepreneur (or “changemagnet“, as I like to call it now). It only means you need to train your mind, by asking yourself over and over again: “What am I going to miss out on if I don’t do it?”.

(And to not freak out at having so little time and seeing all the possibilities the world offers to you now. ;))

(This is the article of day 9 of the 30 day blog challenge. To be notified of new posts, subscribe to the mailinglist on the right.)

Photo credit: nasrulekram


  1. just to warn you – I am getting addicted to reading your blog everyday so you better not stop once your 30 day challenge is over ^^
    very inspiring! i got a scanner as present yesterday and am hoping this will increade my own posting frequency…

    • hey johanna,
      glad you like my stuff! :) Looking forward to seeing your posting frequency increasing ;)

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Hi, I'm Georg, founder of the social businesses soulbottles and soulwater.
In here I share my experiences and try to teach you what I wished I'd known earlier about changing the world for the better.

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